For many years, it’s been a dark and controversial secret within the fashion world. Fur is a major part of the fashion industry, and this sets it dead against the rather charming element of the fashion in the industry. For an industry built on making us look beautiful, is it really right to slaughter something else beautiful merely to advance our own look?
According to Donatella Versace, the days of her brand doing that are over. As one of the largest and most notable fashion labels in the world, Versace making such a statement is huge for the industry. Those who have fought against the use of fur by major brands will feel a sense of relief as they see one of the leading fashion minds in the world seemingly back up their claim.
Speaking to 1843 magazine, part of The Economist, Versace opened up that she would no longer be dealing with fur. Though details were a little thin on the ground, her statement is clear enough that reversing or coming back from it at this point would be a major challenge.
In the magazine, Versace said: “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”
This is a surprising change after the company had spent many years resisting the call to go fur-free. The likes of Calvin Klein, Armani and Ralph Lauren have already followed suit, and fashionistas with an issue with fur usage will be delighted to see Versace belatedly join the group.
A Changing Industry
This marks a major change for Versace, a brand that has long been associated with fur. Their dog, raccoon and mink based fur items have long been hugely desirable albeit controversially so. The fact that Versace’ winter campaign for 2017 used laser-cut mink and fox coats showed that there has now become a very important shift in perception within the company.
While the Versace website still contains several fur-inspired messages and marketing slogans, it feels like this might be the beginning of the end of the use of fur.
Of course, there’s natural opposition from this via the International Fur Federation. The IFF is very clear that they believe the ending of fur usage in fashion is a major issue. According to CEO Mark Oaten, that’s their stance, saying: “The majority of top designers will continue to work with fur as they know it is a natural product that is produced responsibly,
“With growing concern about the environment and plastics in fashion, I truly believe fur is the natural and responsible choice for designers and consumers.”
What do you think? Should Versace make this change? Or should they keep the use of fur?
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