The huge grocery store chain, Morrisons, in the U.K. is making another step towards combatting plastic pollution through their plastic-free fruit and veg areas.
The first British supermarket to try such a thing, Morrisons is giving shoppers the option to pick up 127 varieties of fruit and veg with the option to either buy them loose or to transport them in recyclable papers bags. The company estimates this change will save three tons of plastic a week – 156 tons a year.
Morrison’s has already succeeded in a 10-month trial in its stores in Skipton, Guiseley, and St Ives; customers seemed happy to go without the unnecessary plastic and bought 40 percent more loose fruit and veg.
These novel ‘buy bagless’ sections will be plastic-free areas including the basics such as apples, carrots, onions, potatoes, tomatoes, and cauliflower in addition to ‘unusual seasonal varieties.’
Buying Your Veggies “Loose”
Drew Kirk, fruit and veg director at Morrisons, said: “Many of our customers would like the option of buying their fruit and veg loose. So, we’re creating an area of our greengrocery with no plastic where they can pick as much or as little as they like. We’re going back to using traditional greengrocery and we hope customers appreciate the choice.”
This year, the company will start plastic-free areas in sixty more stores, and they will continue through the years until every store is covered. All of this is part of Morrisons’ ongoing store refurbishment programming.
In addition to this transition, Morrisons has also committed to ensuring all own-brand plastic packaging is reusable, recyclable, or compostable by 2025, and just last year, the supermarket introduced the concept of 1kg of fruit and beg for just £1. To eliminate food waste and encourage healthier eating, these ‘Too Good to Waste’ boxes are full of a variety of fruits and vegetables near the end of their shelf-life.
To ensure they are safe to consume, all of the items are ‘condition checked’ by staff.
“We’ve listened to our customers who said they don’t want to see good food going to waste,” Drew said at the time, “So, we’ve created these boxes and every day we’ll fill them with a wide selection of produce at risk of being thrown away.
“Because produce may be unusual and varied, customers can also try some new and exciting dishes at home without having to spend a fortune.”